Everyone wants to be on the top of the list of Google search results, when it comes to being a website owner, especially if you have an e-commerce store, blog or running a local store but having an online presence also. What are the major factors that keep one website on top of the list in SERP’s? How did Google see the websites? What steps shall be taken to be qualified to be on the list to be considered by Google? How can I get my page ranked in the top list by Google? I am doing everything right with my website, but still, I am far away from listed in Google search results, what are tactics to earn Google sight? All of these questions lead to one simple statement: What are the dimensions of Google Search results?
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Google Algorithm is so vast that cannot be coded that how Google lists websites in Search Engine Result Pages. There are more than 200 ranking factors that why one’s website shall be on top of the results page or why one website shall be totally wiped off from search results. Let’s have a look at the main 4 Dimensions if Google Search Results:
Generic Search Results
This is the very basic dimension of Google to rank websites as per search query. This dimension works in a layman language, for example, that someone searched for the USA in Google search, and then all website having Information about USA list will be shown in search results. Normally people think this is how SEO & keywords work. Yes, it will work with keywords search particularly when the other three furthermore mention dimensions or factors are not in action or not used by Google for that specific keyword or search term. There are some ranking factors of Google search results which define General/Normal
search. These factors are Page Authority, Domain Authority, Keywords stuffing in content, backlinks, interlinking, outbound links and user’s cookies. You can win Google’s heart in this Dimension if your website is really performing well in SEO terms & if the information provided at your website is relevant for all the times, then it can be amongst a larger portion of search results.
Google Freshness Algorithm
It is one of the major factors why a website shall be listed in search results very first pages, or may not be listed in search results even after having all genuine, relevant & correct information as per keyword research. So what is this Google Freshness Algorithm: Results shown for search keywords on basis of timing the results have been updated, the most recent update will be on the top of the list, based on QDF- which is Query Deserves Freshness. In this model, up to date search results are prioritized. Let’s take an example – If you are a fan of American Television Show ‘Suits’ & make a search in Google for ‘Suits’ latest episode, then all website online showing news, videos, images, information related to latest ‘Suits’ episode will be shown as search result. The most recent updated one will be ranked on very top. Fresh content is considered when it is updated regularly, have many backlinks and visitors spend time on your website in successive visits.
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The Area Targeted or Local Search Results
Does your business have a physical location? If yes, then claim it on web presence also. This is another dimension of how ranking is done on basis of an area targeted or local search results. Google saves user’s location & alter the search results to be shown. Here’s an example: If you are living in San Jose in California & search in Google for ‘Restaurants nearby me’, then automatically Google will detect your location & show you search results accordingly. But this is not as easier as it seems. There are other factors that define these search results as this dimension of Google search results go along with ranking by many factors like reviews of your products & services on Google reviews, a business listing on other websites like craigslist (USA), Just Dial (India). These factors define ranking prominently. It is a good suggestion to get real customer’s reviews, having ensured location on Google maps, joining Google for Business in fulfilling requisite of Area targeted or local search results.
Mobilegeddon Update of Google
This algorithm is very clear with the goal of showing mobile-friendly website to mobile users for particular keywords research or if your website is not responsive for Android or iOS versions, then it can be a danger for a website to not getting listed in mobile search results. This is the 4rth Dimension of Google search result as it really matters if the user is searching on Mobile device or Desktop or laptop, search results will always differ. Google’s Mobile-Friendly Update was introduced to make Google search engine use in mobiles more user-friendly. Mobilegeddon made changes in visibility of mobile-friendly websites to be ranked higher in search in comparison of non-mobile friendly websites. So it made scrambling all online marketers as this change would give a tough time to those sites that are not mobile friendly. If you want to know is that your website mobile friendly or not, you can check it with Google tool of Mobile-Friendly Test. Here you will get a clear stat of your websites pages resources loading status also. If your page is Mobile friendly, it will make show it: Page is Mobile friendly- This page is easy to use on the Mobile device.
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Yet, these all dimension work altogether to make decision about shall a website be on top of search result or not, but you just cannot totally rely on these dimensions to be sure that your website now will be one of SERP’s, because as mentioned above there are more than 200 ranking factors that decide a website ranking in Google search results. SEO –search engine optimization is all about being fair with all those essential factors to get listed in Google search results pages.