Yes, you read the title of this blog very right, you can be penalised by Google. Some of you may not have heard this term, maybe you are doing SEO of your website from a long term, but you haven’t got to know about these mistakes, as they can be a reason your blog deserve to get Google Penalties. Google’s Algorithm gets updated time to time because Google wants to serve its customer’s better & its mission is to provide reliable, relevant & true information. If your website doesn’t stand on measures & standards set by Google, no doubt, you are about to be punished by Google. If Google penalizes your website, no doubt you will of the search list & your site can we wiped off from any search, here’s is a checklist, if your blog deserves to get Google Penalties, check if you are committing any of these 7 things:
Black Hat SEO Techniques
One reason for sure getting penalised by Google is if you are using Black Hat Techniques, Black Hat techniques surpasses the competition for once & can get you in a very list of search results in no time. But, using Black Hat techniques is not a bed of roses, like you can use them, but not for the long term, as Google will recognise, your site will be wiped off from search results. What are these Black Hat SEO techniques :
False & Malicious Backlinks
Distributing widgets with embedded links, this is something which is not an ethical practice. As this result in creating very low-quality links all over the web. If still, you are trying this technique, there is no time left that your blog deserve Google Penalty & then you will have to beg to Google to get unbanned your website from search results. As this not decent practice & Google consider it black hat tactic to get your website higher in a search result. Even though, you shall not try any such thing with infographics, same will be punished.
Not using relevant Content & stuffing keywords
This one is very easy & simple if you want your website to be off from the Google search engine page results. Using duplicate content or copy-pasted content will not give you any long term run in search engine optimisation. As Google can detect Duplicate Content very easily & you can be a list of punishment by Google. Even if you have hired a content writer for writing your blogs, articles or product descriptions, do not blindly trust them for providing genuine, original & fresh content. Run a check for content originality. There are a lot of websites available online as plagiarism checker, like small SEO tool & Copyscape. You can check the uniqueness of content by using these tools online. Always use well written, original, no-grammar or spelling mistake, well structured, filled with relevant keywords content.
PBN – Private Blog Network use
For building external links, some websites look for earning links from their own private blogs. Like creating own blog pages then linking the same to the main website. If you are doing this practice fairly, then you do not need to be worried, like you are using a link for very relevant content with the right information. Google penalise artificial link building practices. It is better to earn some fair links from reputed websites. And even when you link other outbound links to your website, also make it sure to not use in excess, as Google can detect if you are agreeing with some website for mutual SEO benefit.
Enough 404 errors in websites
If you do not have an account in Google Analytics, make it today. As this will let you know about all website link crawling errors. If some pages are not showing content for what visitors are looking for then for sure you need to redirect those links if there are 404 errors. Google wants your website to show in a search result to its visitor if your website has no or less 404 error. Go to Google Analytics & find out which pages of your website shows 404 errors & redirect them to relevant page information link.
Keep checking your website online availability. As well as servers you have bought hosting from provides notification if your website is facing downtime. There can be any reason for this when your website is totally off the internet. Reasons like overuse of resources, when you will have to buy more space on hosting server. Some 503 errors will be shown when your website goes down & it is the potential loss of website visitors also. And then Google sees this as dead-end & your website index also can have a bad reputation in Google listing as visitors are not getting what they are searching for.
What is spinning content or articles, let’s have a look: when you use the same content repetitive for your website choosing different nouns & verbs, then it is called Spun Content. Do not do it for your website if you do not want to be penalised by Google and keep checking on content you bought from some writer. Maybe because you found that content in some good value, but there is not any surety that it is not spun. It can lead your website stuffed with poor content all over.
So these all are checklist points to check if you are about to be punished or penalised by Google.