HOW TO INCREASE TRAFFIC BY 286% WITH META DESCRIPTIONS
If you are in search of tools to get more visitors to your website, then this article is sure for you. What do you need? One of major factor to get your link clicked by a user is well written Meta Description. What is a Meta description? Meta Description is snippet written below the title of the webpage in Search Engine Result. Here one thing is needed to clear that Meta Descriptions has no direct link to improve the ranking of any website. Yet it influences results over repetitive search if the user finds your Meta Description interesting and click it leaving behind other top results mentioned in Search Engine Result Pages. Then you can be sure that Google notices click rate & your overall ranking can be improved. No direct effect in ranking, but indirectly a major aspect to attract customer to click on the link. So this is clear that no direct influence on ranking, but well written Meta Description can help you get the best CTR – click-through rate. Let’s have a look to increase traffic by 286% with Meta Description that how you can get traffic increment with Meta Descriptions.
Good research for keyword
What keywords you are about to use in your Content, Blog or Page title? Are they relevant as per user’s search for your website? And do good researches on keywords that first visit of your prospective user shall not be wasted.
Keyword in Meta Description
Your Meta description shall have Keyword related to your content. By using a keyword in Meta description you connect its relevancy to content. For example, Yoast SEO always prefers to have keyword written in Meta description for quality readability.
Top Sites having the same keyword
When finalised your keyword, make it sure to check out top 10 websites with the same keywords. This will help you to get a clear idea about your competition, what other websites are missing and where the scope of improvement is and then accordingly write your Meta description.
Check pre-written Meta description on your website, are they written in active form or passive form? It is advised to write always inactive form. As your website visitor is a real human, so given them some interesting & grammatically correct content to read.
Over usage of Keywords
To attract visitor to your website, do not just overstuff Meta description with keywords or make it super stuffed so that user click to link, as this is not going to happen. Use minimum stuffing of keywords in Meta description to increase your click-through rate & get more traffic.
Avoid duplicate or same Meta Description
Some websites do not even bother writing specific and targeted Meta Description for website snippet. They are making a big mistake. It is advised to use different Meta Description for each webpage. Google shows your Meta description to its users, so make it fresh, original & attractive to get clicked by a user.
When writing a Meta Description for any webpage, make sure to count characters you will be using. It is good to have not more than 155 characters in Meta Description as Google or any Search Engine will show only the first 155 characters in Search Engine Result Pages. It will not be a good impression to get your content altered by the search engine and make some blank points to complete the line.
The Meta Description for any webpage is the face of page. Until user has clicked on your webpage, it is only Meta Description that user can see will the relevant information be provided or not. So write compelling content, you can add some call to action keywords also like, check now, do not miss out, here’s key, click now to know more. These words can tempt user to click on a given webpage link.
Give a reason to click
Meta Descriptions are the reason why user clicks on particular search results. So give your users a reason to click for solution or answer they are finding for their search. It is a summary of all the content written in inside article. So make it sure it is attractive enough to get clicked.
Apart from above given 9 basic guild lines to use perfect Meta Description, there are some other factors to keep in mind if you are focusing on Meta Description to get better click-through rate. Like, give better user experience for Meta Description so that it may convert to the better user experience of your website. Do not use plagiarised content. A search engine can penalise such websites which use duplicate, copied or irrelevant content. Do not just go for words; think from your prospective user mind, what shall be the requirement to write to get clicked. As told above also, that we shall not optimise Meta Description for Google or Search Engine. It is advised to write from a human perspective. Avoid any spelling mistake or any grammatical mistakes as this shows poor quality of content.
So here we summarise, that how you can get traffic increment with Meta Descriptions using right keywords & relevant content using above given tactics. Search Engine Optimisation is a part of Digital Marketing & Meta description is part of SEO. These small changes made in existing Meta Descriptions of your website can get you higher traffic and click through rate. Just be sure to use all above-given information while writing Meta description for your WebPages.