Google Analytics uses Bounce rate in Search Engine Optimisation term to define the percentage of visitors of your website leaving without much interaction on your page with a very short session. In web traffic analysis you will always come across this term ‘Bounce rate in SEO’. There is a very simple formula to calculate Bounce rate: you can calculate the percentage by dividing the number of visits (all those visits who left without moving to another page or clicking to any other section) to your webpage by the total number of visits all the time for that particular webpage. So that is called Bounce Rate in SEO. Yet, the lower the bounce rate is, the better is your site performing.
Maybe you were very familiar with this term that how Bounce Rate in SEO works. Here, we are going to burst your two big Myths about how Bounce Rate in SEO defines your Google page ranking or not and do you actually need to take measures of Bounce rate for your website. Let’s watch here’s What You Are Wrong about Bounce Rate in SEO;
Does Bounce rate in SEO determine your Google page ranking?
The answer is NO, if we see stats how many websites use Goole Analytics for catching bounce rate in SEO then, there are half of the total websites available use Google Analytics. 48% of websites do not access Google Analytics. Not bounce rate in SEO, but it is Pogo-sticking which determines your ranking in search for relevant users. Pogo sticking occurs when a visitor searches any keyword in Google & click on any given result website, but do not find what they are looking for & click the backlink to reach result list & click on another link. This increases Bounce rate in SEO for your website, but it is not what determines Google page ranking, this term is Pogo Sticking, which makes it easier to decide Google that your website doesn’t have relevant content & it will rank your website accordingly. To avoid Pogo-sticking, you need to work on some content related issue or non-content related technical issues on your website. Content related issues consist non-relevant Meta description, spam content, incorrect grammar & spelling mistakes, website main product or service related content. Non-content issues consist lack of a user-friendly site, too much flash content & advertisements, website loading time, design & layout of the website, website pages loading speed.
Do you need to measure the Bounce rate in SEO for your website :
Here is a very clear & short answer to this question, if you shall concentrate on measures of Bounce rate in SEO of your website or not. It depends upon the category of your website or Industry you are working in. Here, let’s go with an example: I am running a Website or Blog having SEO related articles, someone needed to hire me to do their website SEO, so that customer visited my website, noted down contact number from home page & left. So here’s a catch – here Analytics will use this visit to show higher bounce rate in SEO because a customer did not spend time on my website or blog, did not have any interaction & left the website in very short time. But this visit gave me a customer in actual, so I do not need to bother about what does my website Bounce rate says in actual. I have got a customer. According to Bounce rate in SEO, a customer could not find the relevant information they were looking for, but in actual visitor did. Maybe visitor needed the article they found on very first page, So you need to rely on Bounce rate in SEO measures only if you have some e-commerce or shopping website or any other which needs much interaction & clicking on other links or pages.
Here’s mentioned major factors who determine your webpage Bounce rate in SEO:
Loading Speed of Webpage:
If you want to lower your Bounce rate in SEO, keep an eye on your website speed. It is a really difficult task to wait for a webpage load when you are in a hurry of a search, let’s start with an example of how bounce rate works in layman language. You are looking to order some food online & you have searched for a nearby restaurant in your city, the first link you clicked, took a lot of time to load so you did exit from that page. And then you clicked another link because you are in hunger & will not wait for some website to take time to show your menu. It will increase your Bounce rate in SEO
Right Keywords with right Content:
It is very important to use the right keyword with right content if you want to lower your Bounce rate in SEO. If you are selling a t-shirt for only Grandparents, but you have stuffed keyword t-shirt for couples or t-shirts for youth, then maybe it can get the customer to your website by the search of that keyword. But as soon customer will see, the website is about only Grandparent clothes, the customer will take no time to leave your website or shopping store, so this will increase your Bounce Rate in SEO.
Pop-ups, Auto-playing videos or Ads :
If you want to keep Bounce rate in SEO of your website low & measure your website performance good in Google Analytics, then here we recommend to not use too many Pop-ups, Auto-playing videos & too many advertisements. Because it will only distract the customer, will blow up their mind & not looking at what they were finding, to make them leave your website in no time. To increase your Bounce rate in SEO performance, it is better to use simple & user-friendly content for your website.
Apart from these major factors, some other factors are also there who affect Bounce Rate in SEO for your website. They are user-friendly navigation, relevant content, targeted audience & keywords, not too many lengthy forms to fill.
So decide if you really need to check your bounce rate in SEO or not & if yes then what are updates or changes required in your websites from above mentioned.